Principles of Marketing
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Principles of Marketing
This course can be used as a study resource, for professional development, or to earn college credit by passing a CLEP™ exam (multiple-choice examination). Each college sets its own credit-granting policies for the exam, so check with your college admissions office, test center, or academic adviser before taking the test.
The Principles of Marketing exam covers material that is usually taught in a one-semester introductory course in marketing. These classes are usually known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing, or Marketing Principles. The exam concerns itself with how marketing works in society and within a firm, understanding consumer and organizational markets, planning marketing strategies, the marketing mix, marketing institutions. Other selected topics, such as international marketing, ethics, marketing research, services and not-for-profit marketing are also covered.
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The student is expected to have a basic knowledge of the trends that are important to marketing.
- economic/demographic
- social/cultural
- political/legal
- technological
Principles of Marketing
Marketing is profitably using the results of studying short term and long term needs of those who can pay for a one-time, or in most cases, a steady flow of service or product placement. In 2017 The New York Times described it as "the art of telling stories so enthralling that people lose track of their wallets.*
wikipedia.org/wiki/MarketingHundreds of Videos
The Principles of Marketing exam contains approximately 100 questions to be answered in 90 minutes. Some of these are pretest questions that will not be scored.
CLEP™ Score Information
Credit-Granting Score for Principles of Marketing
ACE Recommended Score*: 50
Semester Hours: 3
Each institution reserves the right to set its own credit-granting policy, which may differ from that of ACE. Contact your college as soon as possible to find out the score it requires to grant credit, the number of credit hours granted, and the course(s) that can be bypassed with a satisfactory score.
The American Council on Education’s College Credit Recommendation Service (ACE CREDIT) has evaluated CLEP processes and procedures for developing, administering, and scoring the exams. The score listed above is equivalent to a grade of C in the corresponding course. The American Council on Education, the major coordinating body for all the nation’s higher education institutions, seeks to provide leadership and a unifying voice on key higher education issues and to influence public policy through advocacy, research, and program initiatives. Visit the ACE CREDIT website for more information.*
